Unlock your digital business potential....

Digital technology has transformed the way people research and buy products and services. The myriad of consumer devices, platforms, apps and online channels has created challenges for all businesses, as they struggle to meet customer expectations and understand how to make a positive impact at all stages of an increasingly complex customer journey.
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....By Getting fit for digital business

I help organisations cost-effectively cut through that complexity and implement new ways of working that improve customer experience, increase sales and reduce costs.
Getting "fit for digital business" will help you spend more efficiently, take smarter decisions, reduce waste and most importantly – turn more prospects into customers and customers into advocates.
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Take a strategic approach

It's a flexible strategic approach that helps companies move beyond the online basics - to embed "digital" as a core competency rather than a bolt-on activity.
Together we can ensure your marketing approach, tools, technology people and processes work seamlessly together to acquire and retain today's connected customers.
That will put you in better shape for faster, more profitable growth in the new online economy.
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MARKETING

- A clear plan on how to get there
- Flexible, and practical
- A blueprint for change and sustainable growth

TOOLS

Platforms
Software
Web services
Marketing
Analytics
Data

PEOPLE

Customers - and their journey to purchase
Staff - their skills

PROCESSES

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A practical digital transformation approach

As a consultant coach and interim director, I work with business leaders to identify and bridge gaps in digital capability across the organisation. My proven approach will help you keep up with your customers and get ahead of your competitors.

“ Rob Laurens played a key role in driving change in digital communications at the National Gallery. As a result of the proposals he initiated we are now on the cusp of a real and exciting transformation in our capabilities. We very much enjoyed working with Rob.” Susan Foister - Deputy Director National Gallery

THE PROCESS: take it a step at a time, focus on priority elements or undertake a full transformation programme.

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1. REVIEW

We objectively analyse your current needs, capabilities, skills, processes and technologies to determine where you are today and where you need to be

As a consultant, coach and interim director I help business leaders get their organisations "fit for online business", ensuring their marketing

2. PLAN

We objectively analyse your current needs, capabilities, skills, processes and technologies to determine where you are today and where you need to be

As a consultant, coach and interim director I help business leaders get their organisations "fit for online business", ensuring their marketing

3. IMPLEMENT

We objectively analyse your current needs, capabilities, skills, processes and technologies to determine where you are today and where you need to be

As a consultant, coach and interim director I help business leaders get their organisations "fit for online business", ensuring their marketing

“...Rob’s assistance and advice throughout - from concept, developing our Marketing plan, to going ‘live’ - has proved invaluable. He has helped us develop our value proposition, develop a commercial model, alongside a customer relationship management strategy and understand the direct marketing metrics for our new B2C online proposition” Heather Rae - SK Chase

Book your free consultation today!

Take the first step in getting your business fit for digital business.

Book now